{"id":1010,"date":"2011-02-20T20:23:15","date_gmt":"2011-02-20T18:23:15","guid":{"rendered":"http:\/\/www.theusrus.de\/blog\/?p=1010"},"modified":"2011-02-20T20:23:15","modified_gmt":"2011-02-20T18:23:15","slug":"advertising-and-statistics","status":"publish","type":"post","link":"https:\/\/www.theusrus.de\/blog\/advertising-and-statistics\/","title":{"rendered":"Advertising and Statistics"},"content":{"rendered":"<p>There is certainly a prerequisite for statistics we can&#8217;t get around: data. Online advertising services generate tons of it; most not accessible for the public and many probably not very interesting at all.<\/p>\n<p>Chitika has made one statistics public for us: the penetration of iPhones on the AT&amp;T and Verizon network<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/labs.chitika.com\/iZone\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"iPhone penetration in the US measured via ad-services\" src=\"http:\/\/www.theusRus.de\/Blog-files\/Chitika.png\" alt=\"\" width=\"489\" height=\"231\" \/><\/a><\/p>\n<p style=\"text-align: left;\">We don&#8217;t get any info on how the data is measured (iPhone versions, representative placement of ads, &#8230;) and (unfortunately) there is no historic data, i.e., a time series.<\/p>\n<p style=\"text-align: left;\">Nonetheless, verizon is catching up quite fast, and I bet the CEOs of competitor networks in other countries Apple finally opened up, would die to get these figures for their networks &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is certainly a prerequisite for statistics we can&#8217;t get around: data. Online advertising services generate tons of it; most not accessible for the public and many probably not very interesting at all. Chitika has made one statistics public for us: the penetration of iPhones on the AT&amp;T and Verizon network We don&#8217;t get any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1010","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":5,"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1015,"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/posts\/1010\/revisions\/1015"}],"wp:attachment":[{"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theusrus.de\/blog\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}